Marketing So Many Industries — So Many Ways.

As a freelance and staff copywriter, I've worked in the ink-stained trenches of just about every industry that requires marketing communications.

When I started out 25+ years ago, I had no clue that I'd end up writing for network infrastructures, remote-control dolls, hard cider, infectious disease tests, and oven-roasted submarine sandwiches. That’s what I get for working in such a wide variety of industries, including technology, healthcare, biotech, financial, and retail.

Of course, I change creative writing styles with each change of client, so I can go from kid-friendly to CFO-serious at the drop of a hat.

Victor at his desk

Accounts I've Worked On

Beverages

  • Bailey’s Irish Cream (promotional materials)
  • Beringer Vineyards (point-of-purchase displays)
  • Fetzer Vineyards (point-of-purchase displays)
  • Gallo of Sonoma (point-of-purchase displays)
  • Hornsby’s Hard Cider (point-of-purchase displays)
  • Meridian Vineyards (Web content)
  • Peet's Coffee & Tea (brochures)

Biotech

  • Agilent Technologies (print ads, direct mail, Web content)
  • Alverix (brochures)
  • Bio-Rad Laboratories (print ads)
  • Convergent (banner ads)

Business Consulting

  • Motah Corporation (brochures)

Consumer Electronics

  • McIntosh Labs (print ads, Web content)

Education

  • LeapFrog School House (gaming system)

Fast Food

  • Quizno’s (in-store menus, packaging)
  • Taco Bell (television commercials)

Finance

  • Consumer Financial Services Corporation (editing)
  • Visa (print ads, point-of-purchase displays, direct mail)
  • Wells Fargo (print ads, brochures)

Food/Growers

  • Dole (in-store displays)
  • Harmony Foods (package copy)
  • Idaho Potatoes (print ads)
  • Lindsay Olives (free-standing inserts)
  • Panorama Baking (package copy)
  • Sun Maid Raisins (free-standing inserts)
  • Sunkist (print ads)

Gaming

  • California Lottery (print ads)

Healthcare/Medical

  • Braun/Oral-B (promotional materials)
  • Cholestech (brochures)
  • Cryovascular (brochures)
  • Eden Medical Center (print ads)
  • John Muir/Mt. Diablo Health System (print ads, radio)
  • Kaiser Permanente (print ads, direct mail)
  • Roche (print ads, direct mail, brochures, data sheets)
  • San Leandro Hospital (television commercials, print ads)
  • Siemens (brochures)

Military/Commercial Aviation

  • Boeing (print ads)
  • Collins Avionics (print ads)
  • Rockwell International (print ads)

Oil and Gas

  • Chevron (radio commercials)
  • Oronite (print ads, brochures)

Real Estate

  • (print ads for too many housing developments to mention!)

Recreation/Fitness

  • Avia Running Shoes (print ads)
  • Gary Fisher Bicycles (owner’s manual)

Technology (Hardware)

  • 3Com (Web content, data sheets)
  • Agilent Technologies (print ads)
  • Aspect Communications (direct mail)
  • Cisco (annual reports, learning modules, Web content, brochures, data sheets, print ads, Flash scripts, audio scripts, white papers, sales kits)
  • Coherent Lasers (brochures)
  • Compaq (brochures, magazine headlines)
  • Hewlett-Packard (brochures)
  • Metrolight (brochures)
  • National Semiconductor (print ads)
  • NEC (Web content, brochures)
  • Plantronics (Web copy, email blasts)
  • Samsung (brochures)
  • Silver Spring Networks (Web content)
  • Sun Microsystems (print ads, brochures, Web content)
  • TeleVideo (print ads)
  • Wyse (outdoor)

Technology (Software/Games)

  • Atari (user guides)
  • Autodesk (print ads)
  • BEA (Web content, direct mail)
  • Broderbund (user guides)
  • LiteScape Technologies (brochures, data sheets)
  • LucasArts (user guides, package copy)
  • Microprose (user guides)
  • Microsoft (user guides)
  • Mindscape (user guides)
  • Olive Software (Web content)
  • Sony Playstation (Web content)
  • Spectrum HoloByte (user guides)
  • Verbatim (print ads)

Telecommunications

  • BellSouth (direct mail)
  • Pacific Bell (radio commercials, newsletters)
  • Sprint (print ads)
  • Walsh Wireless (Web content)

Toys

  • Mattel (television commercials)

Utilities

  • Pacific Gas & Electric (direct mail, Web content, print ads)

Agencies I've Worked For

Freelance Copywriter

  • Foote, Cone & Belding/ Los Angeles
  • J. Walter Thompson/ San Francisco
  • BBDO/ Chicago
  • Grey/ San Francisco
  • Young & Rubicam/ San Francisco
  • CKS Partners/ Silicon Valley
  • Ketchum Communications/ San Francisco

Staff Copywriter

  • Clear Ink/ Walnut Creek (July 1999—August 2000)
  • Foote, Cone & Belding/ San Francisco (October 1992—June 1993)
  • D'Arcy Masius Benton & Bowles/ San Francisco (April 1984—October 1986)

Education

B.A. in English from the University of California, Santa Barbara (1977)