Never at a Loss for Words.

In 40+ years as a copywriter, I've worked in the ink-stained trenches of just about every industry that requires marketing communications.

I’ve written about network infrastructure plumbing. Remote-control gymnast dolls. Hard cider. Infectious disease tests. Even oven-roasted submarine sandwiches. (I could go on, but see below instead.)  

And I’ve never shied away from a business writing challenge.

As a freelance copywriter for your company, digital agency, advertising agency, or design firm, I can get up to speed on your product, service, or client in a nanosecond. Create memorable, impactful concepts and copy across all media. Change creative writing styles when needed—going from kid-friendly to CEO-serious. Then, I’m off until next time. Easy in, easy out, easy in-between—not all that easy for most writers.

But that's what I've been doing for so long, I started out using a typewriter. From print advertising to online marketing; from technical writing and editing to business-to-business communications, I offer a fresh eye, a lunchpail work ethic—and a wide range of solutions—whenever you need them.

Accounts

Beverages
Bailey’s Irish Cream (promotional materials)
Beringer Vineyards (point-of-purchase displays)
Fetzer Vineyards (point-of-purchase displays)
Gallo of Sonoma (point-of-purchase displays)
Hornsby’s Hard Cider (point-of-purchase displays)
Meridian Vineyards (web content)
Peet's Coffee & Tea (brochures)
Biotech
Agilent Technologies (print ads, direct mail, web content)
Alverix (brochures)
Bio-Rad Laboratories (print ads)
Convergent (banner ads)
Business Consulting
Motah Corporation (brochures)
Consumer Electronics
McIntosh Labs (print ads, web content)
Education
Becker Professional Education (web content)
Course Hero (emails, digital ads, social media posts, web content, educator events deliverables)
LeapFrog School House (gaming system)
Fast Food
Quizno’s (in-store menus, packaging)
Taco Bell (television commercials)
Finance
Consumer Financial Services Corporation (editing)
Visa (print ads, point-of-purchase displays, direct mail)
Wells Fargo (print ads, brochures)
Western Alliance Bancorporation (web content)
Food/Growers
Dole (in-store displays)
Harmony Foods (package copy)
Idaho Potatoes (print ads)
Lindsay Olives (free-standing inserts)
Panorama Baking (package copy)
Sun Maid Raisins (free-standing inserts)
Sunkist (print ads)
Gaming
California Lottery (print ads)
Healthcare/Medical
Align Technology (brochures, sell sheets, email, articles, trade show materials)
Braun/Oral-B (promotional materials)
Cholestech (brochures)
Cryovascular (brochures)
Eden Medical Center (print ads)
John Muir/Mt. Diablo Health System (print ads, radio)
Kaiser Permanente (print ads, direct mail)
Roche (print ads, direct mail, brochures, data sheets)
Rohto Eye Drops (emails, social media)
San Leandro Hospital (television commercials, print ads)
Siemens (brochures)
Insurance
Farmers (Facebook posts)
Military/Commercial Aviation
Boeing (print ads)
Collins Avionics (print ads)
Rockwell International (print ads)
Oil and Gas
Chevron (radio commercials)
Oronite (print ads, brochures)
Real Estate
(print ads for too many housing developments to mention!)
Recreation/Fitness
Avia Running Shoes (print ads)
Gary Fisher Bicycles (owner’s manual)
Technology (Hardware)
3Com (web content, data sheets)
Agilent Technologies (print ads)
Aspect Communications (direct mail)
Cisco (annual reports, learning modules, web content, brochures, data sheets, print ads, Flash scripts, audio scripts, white papers, sales kits)
Coherent Lasers (brochures)
Compaq (brochures, magazine headlines)
Equinix (blog posts)
Hewlett-Packard (brochures)
Hewlett Packard Enterprise (web content)
Informatica (blog posts)
Maxim Integrated (blog posts, video scripts)
Metrolight (brochures)
National Semiconductor (print ads)
NEC (web content, brochures)
Plantronics (web copy, email blasts)
Samsung (brochures)
Silver Spring Networks (web content)
Sun Microsystems (print ads, brochures, web content)
TeleVideo (print ads)
Wyse (outdoor)
Technology (Internet)
Google (product overviews, feature briefs, case studies, video scripts)
Technology (Software/Games)
Atari (user guides)
Autodesk (print ads)
BEA (web content, direct mail)
Broderbund (user guides)
Elastic (videos, case studies, brochures)
LiteScape Technologies (brochures, data sheets)
LucasArts (user guides, package copy)
Microprose (user guides)
Microsoft (user guides)
Mindscape (user guides)
Olive Software (web content)
Riverbed (case studies)
ServiceNow (emails)
Sony Playstation (web content)
Spectrum HoloByte (user guides)
Verbatim (print ads)
VMware (web copy)
Telecommunications
BellSouth (direct mail)
Net2TV (web content)
Pacific Bell (radio commercials, newsletters)
Ruckus Wireless (web content)
Sprint (print ads)
Verizon Wireless (emails)
Walsh Wireless (web content)
Toys
Mattel (television commercials)
Utilities
ENGIE (case studies, web copy, ads)
Pacific Gas & Electric (direct mail, web content, print ads)

Agencies

Doremus/ San Francisco
Foote, Cone & Belding/ Los Angeles
J. Walter Thompson/ San Francisco
BBDO/ Chicago
Grey/ San Francisco
Young & Rubicam/ San Francisco
CKS Partners/ Silicon Valley
Ketchum Communications/ San Francisco
Clear Ink/ Walnut Creek (Staff Copywriter, July 1999—August 2000)
Foote, Cone & Belding/ San Francisco (Staff Copywriter, October 1992—June 1993)
D'Arcy Masius Benton & Bowles/ San Francisco (Staff Copywriter, April 1984—October 1986)