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Victor Cross Copywriting

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Victor Cross Copywriting

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Reports

Not long ago, Fortune 500 companies would spare no expense in creating and printing these glossy, photo-and fact-filled documents to grace their lobbies and stuff shareholders’ mailboxes.  But times have changed.

I was fortunate to be able to work on these two Cisco Annual Reports (with Tolleson Design), which live on in online versions. Cisco is known as being the unsexy “plumbing” of the Internet, but we captured how Cisco networks were the gateway to infinite possibilities at home, school, work, and everywhere else.  Nice assignments—for an era that has largely passed.

Reports

Not long ago, Fortune 500 companies would spare no expense in creating and printing these glossy, photo-and fact-filled documents to grace their lobbies and stuff shareholders’ mailboxes.  But times have changed.

I was fortunate to be able to work on these two Cisco Annual Reports (with Tolleson Design), which live on in online versions. Cisco is known as being the unsexy “plumbing” of the Internet, but we captured how Cisco networks were the gateway to infinite possibilities at home, school, work, and everywhere else.  Nice assignments—for an era that has largely passed.

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